Vila da Costa
Vacation Rentals Website with Booking via WhatsApp
Vila da Costa needed a digital presence to attract international travelers and encourage direct bookings via WhatsApp.
Client
Vila da Costa
Role
Digital Product Designer
Industry
Hospitality
Tools
Figma, Framer, Adobe
Date
September 2025
Design Process
Google Design Sprint
Mapping (Problems & Goals)
Sketching (Lightning Demos, Crazy 8s, Solution Sketch & Storyboard)
Moodboard & Styling
Prototyping & Testing
Implementing & Client Pitch
Results
Created a professional and trustworthy digital presence
Increased clarity around booking process
Selected as the official business website
Problem
The business lacked a trustworthy website and relied heavily on third-party booking platforms.
My Role
• Participated in a Google Design Sprint • Contributed to concept development and storytelling • Designed user flows and interface • Worked on branding and visual direction • Supported prototyping and testing
Key Insights
• Trust is critical for international users • Visual storytelling strongly influences perception • Booking flow must be simple and immediate
Solution
I designed a digital experience to build trust and encourage direct bookings by: • Creating a clear and trustworthy website structure, helping international users feel confident in the brand and offering • Integrating a persistent WhatsApp call-to-action, aligning with client needs and reducing friction in the booking process • Highlighting authentic local experiences alongside accommodation, strengthening the emotional value proposition • Surfacing key information such as location, amenities, and reviews, improving clarity and supporting decision-making • Designing for mobile-first usage, ensuring accessibility and usability for users planning and booking on the go
Impact
• Created a professional and trustworthy digital presence • Increased clarity around booking process • Selected as the official business website
What I Learned
Trust can be designed through clarity, storytelling, and transparency. Small interaction decisions, like CTA placement, can have a big impact on conversion.