LikeMinded
Startup Website & Web App for Independent Retailers
LikeMinded is a startup helping independent retailers build a digital presence through time-sensitive offers. They needed a prototype and website to communicate their concept to clients and investors.
Client
LikeMinded
Role
UX Designer Intern
Industry
Technology
Tools
Figma, Adobe CC, Webflow
Date
June 2024
Design Process
Target Audience Analysis
Corporate Visual Identity
Prototyping
Client Feedback & User Testing
Website Design
UX Writting & SEO
Results
Improved clarity of the product concept for stakeholders
Supported investor communication and onboarding
Internship extension and strong client recommendation
Problem
The concept was difficult to communicate without a tangible product, and the company lacked a clear digital presence and visual identity.
My Role
UX Designer (Internship at LikeMinded) • Designed high-fidelity product prototype • Created user flows for retailers and customers • Developed website and visual identity • Conducted user testing and iterated with stakeholders
Key Insights
• Retailers have limited time and digital resources • Simplicity and speed are critical for adoption • Clear value communication is essential for trust
Solution
I designed a digital product and website to make the startup’s concept clear, usable, and compelling by: • Translating a complex business idea into a clear and tangible user experience, helping communicate the value proposition to both clients and investors • Designing simple and efficient flows for retailers to create and manage offers, reducing time and effort for users with limited resources • Structuring the platform around key user needs, ensuring intuitive navigation and easy access to core features • Developing a consistent visual identity and website, strengthening brand credibility and improving communication • Iterating closely with the client, aligning the solution with business goals and user needs through continuous feedback
Impact
• Improved clarity of the product concept for stakeholders • Supported investor communication and onboarding • Led to internship extension and strong client recommendation
What I Learned
Early-stage products require balancing UX design with business goals. Prototypes are powerful tools for aligning teams and making abstract ideas tangible.