LikeMinded
Startup Website & Web App for Independent Retailers
LikeMinded, a technology startup, needed a high-fidelity interactive prototype to showcase the concept of the product they were developing in order to sign up potential clients and attract investors. I worked closely with the founders and the developer to build a digital platform that promotes digital presence for independent retailers through time-sensitive offers. In addition, they needed a new company website and a consistent visual identity.
Client
LikeMinded
Role
UX Designer Intern
Industry
Technology
Tools
Figma, Adobe CC, Webflow
Date
June 2024
Design Process
Target Audience Analysis
Corporate Visual Identity
Prototyping
Client Feedback & User Testing
Website Design
UX Writting & SEO
Results
x% Increasing in Retailers Sign-ups
x Investors Reached
Client Satisfaction, Internship Extension & Recommendation
Problem
LikeMinded’s concept was difficult to explain without visualization, and they lacked a prototype to make their idea tangible for both customers and investors. On top of that, their website was completely outdated in terms of information and visual identity.
Discovery & Analysis
I analyzed the target audience based on previous user research provided by the client. Independent retailers often work alone or with limited staff and don’t have the time or resources to engage digitally — even though they want a digital presence.
Design Approach
I designed a user-centered interface where independent retailers could easily and quickly create offers, publish them, and share them with their customer base. In a simple 3-step form, they can add a title, images, descriptions — including an AI feature for image description — time slot, and price. Retailers are welcomed by a dashboard displaying basic business analytics, and they can access all their created offers and received orders. Furthermore, I designed a second flow from the customers’ perspective. Finally, I created a consistent company website aligned with the new visual identity.
Design Iteration
I continuously presented progress to the client and refined the product based on their feedback.
Prototype
The high-fidelity interactive prototype I created was tested with users and featured in a video explaining how the concept works on LikeMinded’s website landing page.
Results
After delivering the product prototype, I received highly positive feedback and had my internship extended to also design the company website. At the end of the internship, they wrote me a strong recommendation letter: “Beatriz is not only smart and capable of delivering on assigned tasks, but she consistently goes one step further by proactively offering suggestions and improvements. Her insights have often led to positive outcomes, and her ability to think ahead and anticipate user needs has been a valuable asset to our team. Her enthusiasm for learning, attention to detail, and creative problem-solving make her a standout individual.” (Ning Tan, CEO of LikeMinded) In the first year after the prototype delivery and website launch, sign-ups increased by X%, the startup attracted more investors, launched the product, and successfully started operations.