JuicOrganic
B2C Digital Solution and SoMe Plan for an Organic Juice Brand
JuicOrganic aimed to expand from B2B into the B2C market and needed a user-centered digital solution and social media strategy to attract and convert consumers. (Academic project)
Client
JuicOrganic (academic project)
Role
UI/UX Designer
Industry
Food & Beverage
Tools
Figma, Adobe CC, Coding
Date
June 2025
Design Process
UX Research
Persona & User Journey Map
Moodboard & Design Manual
Wireframe & Prototype
SoMe Content Plan & Production
User Testing & Implementing
Results
Users perceived the product as more natural and trustworthy
Improved navigation and product understanding
Project received positive evaluation and top academic results
Problem
The company lacked a webshop and did not communicate effectively with end consumers.
My Role
• Conducted user and market research • Developed persona and user journey • Designed webshop and user flows • Created visual identity and content strategy • Contributed to social media plan
Key Insights
• Users value transparency in food products • Packaging created confusion about product quality • Clear communication builds trust and desirability
Solution
I designed a digital solution and content strategy to support the brand’s transition to B2C by: • Translating the brand’s value into a clear and engaging digital experience, making the offering relevant for private consumers • Designing a user-centered webshop with intuitive navigation, enabling users to easily explore and purchase products • Surfacing product transparency and natural ingredients, addressing user concerns and reinforcing trust • Applying persuasive design techniques and structured content, guiding users toward conversion • Creating a consistent social media strategy, strengthening brand identity and supporting customer engagement
Impact
• Users perceived the product as more natural and trustworthy • Improved navigation and product understanding • Project received positive evaluation and top academic results
What I Learned
Combining UX, branding, and marketing creates stronger user experiences. Transparency is a key driver of trust in digital products.