JuicOrganic
B2C Digital Solution and SoMe Plan for an Organic Juice Brand
JuicOrganic, an organic juice brand committed to sustainability, wanted to expand its market from B2B to B2C. They needed a digital solution and a social media campaign aimed at their new target audience — attracting new customers, strengthening brand identity, and communicating their sustainable values. (This is a fictional project developed for educational purposes.)
Client
JuicOrganic via Zealand Erhvervsakademi
Role
UI/UX Designer
Industry
Food & Beverage
Tools
Figma, Adobe CC, Coding
Date
June 2025
Design Process
UX Research
Persona & User Journey Map
Moodboard & Design Manual
Wireframe & Prototype
SoMe Content Plan & Production
User Testing & Implementing
Results
Positive User Feedback
Project Approved (2nd Semester Exam)
Positive Examiners’ Feedback and Grade
Problem
JuicOrganic focused exclusively on the B2B market and lacked both a webshop and content that spoke directly to private consumers.
Discovery & Analysis
Our research encompassed users, the market, and the business itself — including user interviews, target audience analysis, competitor analysis, and a Business Model Canvas (BMC). The team mapped the company’s challenges and opportunities for expanding into the B2C market, creating a Persona, User Scenario, and User Journey Map that revealed user pain points, motivations, and new business opportunities.
Design Approach
We designed a user-centered webshop offering product packs, free home delivery, and clear messaging around organic ingredients with no additives, a variety of flavors, and affordability. Transparency was a key pillar of our design solution — we showcased the natural content of the carton packaging, as our research revealed that the product packaging conveyed artificiality instead of the freshness of organic fruits. We also applied persuasive design techniques and developed seasonal offers, along with a consistent social media content plan.
Design Iteration
For a structured, user-centered, and iterative workflow, our team applied the Double Diamond model.
Prototype
Our prototype was tested with users multiple times, leading to important adjustments that improved readability, navigation, and clarity.
Results
Users perceived the product as fresher and more natural thanks to the use of video and image galleries emphasizing transparency. They navigated easily and quickly found all the information they needed. Finally, the project was approved with positive feedback and grading during the 2nd semester exam at Zealand Erhvervsakademi.